Bob Pratt, President & CEO
Robert Pratt is our Founding Partner – CEO. Bob chose Elder Care as his final venture, after a highly successful sales and marketing career in the electronic components industry.
In 2009, Bob agreed to collaborate with the national Golden Heart Senior Care franchise entrepreneurs to sell this powerful Home Care model. Then, he surprised even himself when he boldly set out to establish the pilot franchise, located in Arizona.
Bob is the “founding” franchisee with Golden Heart Senior Care and has also served corporately to help new franchise owners get started. He and his wife Judy opened the Arizona franchise in the Sun City area during 2010.
Bob focuses his expertise on managing effective outcomes with our business vendors, selling new franchises in our territories, collaborating with Industry Partners, and serving the Greater Community through local organizations such as Rotary International. Bob is President of the Rotary Club of Sun City West 2019-2020.
He is passionate about protecting seniors from financial predators…
Bob counts it a blessing to be a home care franchise owner, and this is a surprising finish to his career! When he discovered the magnitude of elder abuse and fraud in our nation, it lit a fire under him. He is passionate about protecting seniors from financial predator scams and unethical contractors — and proudly served on the Maricopa Elder Abuse Prevention Association (MEAPA) Financial Exploitation Committee.
Judy Pratt, Partner & CFO
Judy Pratt is a former teacher and French major. She became the proverbial whiz kid when she entered the Silicon Valley electronics/semi-conductor in¬dustry. Her sales record includes great success in customer relations and financial management.
Judy may have been more surprised than Bob when she discovered he was taking her into a whole new business enterprise, just when she was thinking about retirement! Judy is well-known in the community as a committed volunteer and philanthropist. When she is not giving her time as CFO of Golden Heart, you will find her serving in a variety of projects with PEO International (Philanthropic Educational Organization) and the local stadium as a volunteer with Surprise Sundancers.
Judy is passionate about helping seniors finish well…
She says, “Watching my mother decline after her 100th birthday celebration, and witnessing the care she received, transformed me forever. I never planned on a second career, but the opportunity to open the first Golden Heart Senior Care franchise provided me an outlet to care for the frail aged and give back to the community.”
Angie Kurtz, Regional COO
Angie has served on the senior leadership team of Golden Heart in the west valley for the past seven years, and currently leads as our Regional Chief Operations Officer. In August of 2018, Angie expanded our team’s region when she became the Franchise Owner of Golden Heart – Peoria.
She is devoted to those in need…
In Angie’s early professions she served in Social Work and Special Education. After obtaining her M.A.-Ed (Counseling) she became a High School Counselor for 25 years. Angie’s focus was profoundly changed when her mother was diagnosed with early-onset Alzheimer’s. After nearly a decade of struggling, her mother passed away in 2010. During these years, Angie and her family felt helpless and hopeless due to the lack of resources and support available to Alzheimer’s patients and their families. Angie (and her family) persevered and cared for her beloved mother to the end. She wanted to translate the grief of that helpless and hopeless experience into making a difference for other frail aged people and their loved ones. Through her family’s devastating events, Angie gained the empowerment to use all the years of experience in her previous career, plus her new personal understanding, and captured a vision of how she wanted to spend the rest of her life – Thus she arrived at Golden Heart’s door! In an overwhelming interview experience she discovered her vision matched the vision of Golden Heart. She rolled up her sleeves and began working from the ground up.
Angie is passionate about making a difference for Clients and their families. She demonstrates this passion through offering leadership, education and counseling support, and most of all through her heart-felt care and concern. Daily, Angie intertwines laughter through the pain, breathes hope into the spirit, and offers peace to the mind.
I recommend Golden Heart to anyone who needs assistance with a living environment either for themselves or their loved ones. They took the time to do an in-depth interview with my wife and I along with my Dad who was in need of 24/7 care. He remained extremely lucid so he was able to express his desires during the interview, some of which were well outside what would normally be expected. Golden Heart was able to assign people very well suited to Dad’s needs, his personality, and his demeanor. They furnished the best of care, on short notice, through the end of my Dad’s life.